John L. Battelle
Best known for his work creating media properties, John Battelle has founded or co-founded more than half a dozen companies across media and technology, including NewCo; Federated Media Publishing, the Web 2 Summit, Standard Media International (SMI), publisher of The Industry Standard and TheStandard.com, and Wired magazine.
He is a director at LiveRamp, a NYSE-listed data services business, and sovrn Holdings, a private data and advertising technology company. In 2005 he authored 'The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture' (Penguin/Portfolio), an international bestseller published in more than 25 languages.
He is currently working on a second book (and another company) while lecturing and conducting research at Columbia University.