I am a human-centered strategist and designer with nearly 20 years of consulting experience helping large, complex organizations develop meaningful relationships with their customers, partners, and employees through the creation of purposeful experiences that connect across orchestrated end-to-end journeys, leveraging data, artificial intelligence, and emerging technology from vendors like Adobe, Salesforce, OpenAI and Anthropic and hyperscalers like Google, Amazon, and Microsoft.

My research is focused on understanding how we can nudge socially-responsible decision making in digital contexts leveraging social influence. My research sits at the intersection of human-computer interaction, (digital) consumer behaviour and social psychology.