Professor Netzer's research interests focus on customer relationships, preference measurement, and modeling various aspects of choice behavior, including how choices change over time, contexts, and consumers. He is the winner of the John Little best paper awards and the Frank Bass outstanding dissertation award. His research has appeared in the Journal of Marketing Research, Marketing Science, Marketing Letters, and Journal of Consumer Psychology. Oded teaches a core marketing course to undergraduate students and a course in Marketing Research to MBA and Executive MBA students.


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