Data Science Institute (DSI) Logo

The DSI logo comes in two configurations: primary (horizontal) and stacked (vertical). The stacked logo is reserved for use on merchandise or on the web when space is limited. 

The logo is available in two colorways: blue and white. Although we strongly advise using only the approved colorways, there are creative contexts in which alternative colorations may be appropriate. If you require a color variant not shown here, please contact DSI Communications

Sub-brands are customized marks that identify DSI members, affiliates, initiatives, programs, events, or publications and are available by request. Please contact DSI Communications to discuss any proposed sub-brands. 

The logo and Data for Good tagline lock-up form a single unit. The elements may not be rearranged or the relationship altered in any way. This lock-up is only intended for use by the DSI community. 

To ensure the logo’s integrity, do not crowd it with typography, imagery, or any other elements within 20 pixels on the web.

If you need any version of our logo for use in printed materials, please contact Peter Plotica | pp2749@columbia.edu

Horizontal

Blue horizontal logo in PNG format with transparent background
White Horizontal logo in PNG format with transparent background
Columbia University Data Science Institute | Date for Good
Blue horizontal logo in PNG format with white background and Data for Good tagline

Vertical

Blue vertical logo in PNG format with transparent background
White vertical logo in PNG format with transparent background

Fonts

Proxima Nova Condensed | Bold
This is the preferred font for all titles and the primary title should be all caps.

Proxima Nova Condensed | Medium
This is the preferred font for all body text and can be mixed case. Secondary titles can also use this version of the font in all caps.

Arial | Bold
If Proxima Nova is not available, use Arial Bold in all caps for primary titles.

Arial | Regular
If Proxima Nova is not available, use Arial Regular for all body text and secondary titles in all caps

Colors

Always use the following colors as noted when creating any material that bears the DSI logo.

For Titles and Body Text
Blue: #000D74 or Black: #000000 (Once a color has been chosen, use it consistently)

Secondary Blue to Highlight
Light Blue: #B9D9EB

Buttons and Additional Highlights
Orange: #FF6A17

Zoom Background

Click the image below and then right-click Save As to download to your device.

DSI Zoom Background